Branding isn’t bullsh*t, it’s critical to the success of your business

The Happy Startup School – A better way to build a startup


There’s a lot of confusion about what Branding means and why it’s so important to get it right.

Branding is…

▪ what you do (not what you say or how nice you look)

▪ a relationship between you and the outside world

▪ an emotion sparked up when your company name is mentioned

▪ every touch point with your customers (including that crappy interface on your MVP or slightly terse error message when I forgot my password)

▪ the emotional value you create

Branding isn’t…

▪ a logo you bought on 99designs

▪ a luxury that startups can think about later (once they’ve done, you know, the important stuff)

▪ a load of nonsense

Key to this is your brand isn’t what you say it is. It’s what others say that matters.

Your brand needs to be authentic, purposeful & believable. Not a campaign created by a bunch of creatives…

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